When my father called me late last year and asked, “Hey, are you on the Facebook? I signed up.”, I knew that the social network juggernaut had reached a tipping point.
It was not surprising when I stumbled across this bit of news this morning: Pew Internet reports that social network usage among the 55 – 64 age demographic grew 88% between April of 2009 and May of 2010.
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I speak with many different businesses from £250k upwards to £20 Million turnover, many of whom do not have any idea about Social Media. It is sometimes very difficult for those of us who are ‘in the club’ so to speak to place ourselves in that position of someone who has not had the time or the desire to ‘get involved’.
Of course the world is changing and Networking Off and Online are the two activities that we have to be highly adept at using. Online Networking… using Social Media (and other online strategies) to increase awareness about our company, products and services is a big part of what we will have to adopt but it is in another area that business owners can struggle most with.
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Twitter. Seems like everybody’s doing it. And everywhere you go, someone is talking about it. There’s really no “right” way to do it, but there are plenty of examples of companies experimenting, listening and learning about what works for them. Want to jump on board? Here are some resources to help you chart your own Twitter course.
Twitter Terminology
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